Vos lecteurs préférent les images et non les mots
Did you know that using social networks and adding pictures, you can easily tell a story to your customers.
The human brain processes images 60,000 times faster than text. Every day 250 million photos are uploaded to Facebook.
New sites and applications, such as Vine, Snapchat or Instagram have also been created to promote the exchange of photos and videos. Take advantage of the existence of these platforms to develop professional relationships, tell stories, build communities and build customer loyalty.
Here are 5 tips for using photos and videos
1. Give life to your products
Electronic platforms encourage the use of a minimum of words to convey a message. Now you can use the images to strengthen and create a greater impact.
It is best to use images and quality videos to show consumers how to use your products or services in their daily lives.
2. Demonstrate different stories
The pictures tell a story much more easily than text can. Whether a design process or the performance of an employee, many opportunities are good to be shared with an image.
Your customers know you professionally. Giving an overview of your day with a photo or video, you work to create a more personal relationship between your business and customers.
3. Celebrate the passions of your community
Your customers want to know that you like the same things as them. Using Pinterest, Facebook or other media, share and highlight the things that your customers love, celebrate the communities where you live, then causes dear to your heart and share what inspires you.
4. Give your brand to life with videos
Use video to create a story around the features of your products. Share passions connecting your employees and your customers and make sure they know that their interests are at the heart of the priorities of your organization. Explain to customers how your product will meet their demands. Videos are an effective way to capture the attention of consumers.
5 Segment your audience.
Do not try to reach everyone with one message because you reach person. Or by creating video for your different audiences camera equipment, you can choose the topics most challenging.
Take advantage of the presence of images on social networks to connect them to their respective web page. By targeting only certain segments of your audience, you can tell stories relevant to them.
If you have fun with them, they will too, and they may be more likely to buy. Remember to drive traffic to specific sections of your website.
use images and videos to tell your story, you give a new dimension to your brand and you build stronger relationships with your followers and subscribers.
Use social media to your advantage, they are an important tool in the marketing world.
Author: Valerie Lachapelle, blogger for Solution Group Marketing-GSM
Valerie Lachapelle, student communication. In September 2012, Valerie began studying public relations at the Precinct in Ottawa. Since then, she has a passion for communications and for writing. In March, she joined the team of Solution Marketing Group to complete her internship graduation. In the month of September, she will begin a new stage of life, that of the university. It expects to achieve a degree in communication and psychology of work and organizations at the Université du Québec en Outaouais.
“I am very happy to be the team of Solution Marketing Group.”
Source: Social Media Examiner